The ?professional? social network LinkedIn appears to have taken to heart the old adage that one has to spend money to make money. The firm announced yesterday that it?s buying online training site Lynda for $1.5bn (£1bn), its first trillion dollar acquisition. LinkedIn has a strong user base of 350 million career-minded professionals, but this resource has perhaps been undercapitalised in the past. The firm, for instance, is increasingly looking to make it easier for users to post and read content in a Facebook-style feed (check out MT?s rather fantastic LinkedIn page here, to see what we mean), rather than just hunt for jobs or recruits.
This article was published in Management Today, 10th April 2015